Qualified Expert

The Whole Thing aims to help business and professional individuals realise their total potential. 


Best performance; better lives



Give people the insight and self-confidence to improve, create great places to work that are profitable, high performing and deliver ambitions. To exceed expectations through consulting and training excellence.



  • Commitment 
  • Integrity
  • Teamwork
  • Communication
  • Equality
  • Success
  • Fun

Zana Azeredo

Senior Associate  at The Whole Thing Group, UK

Location: UAE














Zana Azeredo is an expert in Management, Operations, Marketing and Strategy, with over 17 years of experience in the Middle East, Europe and Latin America. She has a diversified industry background including pharmaceuticals, FMCG, consulting, pulp and paper, chemicals, publishing, food and beverage, governmental and not-for-profit organizations. She has worked directly for or done consulting work for companies including Isso Consulting, Procter and Gamble, Eli Lilly, Novartis, United Nations, Glaxo-Smith Kline, Virgin trains, Scott Wilson, Rohm and Hass, Rigel Agropecuary.


Throughout the years, she has held both operational and senior strategic commercial positions granting her a wholesome and holistic perspective into different businesses.


Zana has extensive experience with adult education and training, having worked as a professor in the fields of marketing, change management and leadership for Murdoch University, International Study Centre, Dubai lecturing to both graduate and Master degrees (MBAs and MEd) students. In addition, she has engaged in several lecturing and conference speaking activities throughout her career, exploring topics related to career development, coaching, improving organization’s effectiveness and productivity, leadership, creative thinking, sales and strategy.


Zana holds a bachelor of engineering degree in Chemical Engineering from University of Sao Paulo, Brazil an MBA from Cranfield University, UK, and has specializations in both marketing from INSEAD, France, and finance from Harvard Business School, USA.


She currently lives in Dubai, UAE and has extensive global experience, having lived in the USA, Brazil, Peru, Germany, UK, Switzerland and Venezuela.


Zana is fluent in English, Portuguese and Spanish and has additional basic understanding of French and Arabic.


Zana excels in management, operations, marketing and strategy with particular expertise in international organization development and adult education and training.


Phone: +971 4 4362363

Online: Join my network on LinkedIn

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