26 Aug Your Corporate Social Responsibilities – For Purpose or Profit?
Your Corporate Social Responsibilities – For Purpose or Profit?
Simon Wallace | 26th August 2014
Corporate Social Responsibility (CSR) also known as corporate conscience governs an organisation’s active compliance with the spirit of the law, ethical standards, and international norms. However, today many organisations go beyond compliance and engage in charitable activity and other causes seen to be socially rewarding!
But if ‘charity begins at home’, how does an organisation balance its purpose/profit focus to ensure that it also gives back to its community and society in general as well as survive and prosper?
My own experience with CSR is that unconditional effort ‘in’ equals far greater reward ‘out’, meaning not only is the experience emotionally satisfying, but the strong relationships formed through the process and recoginition for ‘giving’ helps fuel your purpose further!
Here are a few examples of how The Whole Thing has approaches this challenge, we:
- Make CSR part of our agenda
- Share our consulting and training knowledge and methods for free on community projects that suit our CSR objectives
- Connect with local not for profit organisations that are attempting to make a difference, change behaviour and see how we can help
Our talent is improving performance (competence) by facilitating behaviour change through the development of knowledge, skills and attitude (competency). If you see an opportunity for us to help you then please > Contact Us
What does CSR mean to you and your organisation?
What are you doing to give back?
About the Author
Simon Wallace is founder of The Whole Thing Group and passionate about performance improvement. Creative entrepreneur and trusted advisor to some great companies that are achieving great things.