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The Whole Thing reserves the right to alter dates, content, venue and the trainer for each course with reasonable notice.
This course is CPD Certified with each day equivalent to 6.5 hours of CPD
Duration : 2 days
Marketing Essentials that Positions Your Business to Satisfy Customer Needs at a Profit
WHO SHOULD ATTEND?
Marketing and sales professionals, business development managers at all levels, entrepreneurs, business owners that want to learn and improve their marketing competency so that they can get the very best return from their marketing effort in pursuit of their targets and the organisation’s goals.
Marketing is satisfying customer needs at a profit. Therefore, the essentials of marketing demand a customer focused approach that determines exactly: what business you are in; what you are best at; who are your customers and prospects; what they want that you have; how much they want of it; how much they are prepared to pay for it and the alternatives available to them if they decide not to buy from you. Marketing is an educated profession that requires the disciplined research and interpretation of your organisation, the market, and the competency to construct a sales approach and the tools required to repeatedly win in your chosen market. Mastery of marketing is a vital for effective selling and contribution that drives business growth.
Marketing Essentials is a proven and very practical approach to modern marketing practice that covers the fundamentals of marketing from establishing marketing strategy to implementation and control. The program takes a holistic view of marketing that introduces the delegate to the fundamental knowledge, skills and attitude required to behave effectively and confidently as a marketing professional for great result.
The program is well researched, knowledge-based and designed with the individual learner at the centre of the learning process which means that the course is extremely interactive and practical.
By the end of this course delegates will be able to:
DAY 1 • MARKETING FUNDAMENTS
Understanding the relevance and importance of marketing
Marketing and Business Strategy
Marketing Mix Decisions
Evaluating Options and Priorities
DAY 2 • MARKETING FORMULATION INTO ACTION
Marketing Goals and Objectives
Marketing in Action
Marketing and Sales
Implementation and Control
Key Learning Review
Each delegate will be asked to complete a pre-course questionnaire to determine their individual learning objectives. These will be used by the trainer to give on track training that is focused on the individual learner attending.
The most appropriate training format, content and approach for this course will be discussed with you prior to the start of your course.
ON-TRACK FOR GROWTH
The individual leaves this program with a Personal Action Plan to encourage immediate transfer of training to the job.
The Whole Thing can help properly position and align all learning and development with business priorities to ensure that effective evaluation is possible. We encourage all our clients to agree measures prior to any intervention so that return on investment (ROI) and process gets attention.
Please contact The Whole Thing to explore the many ways that we can help you.