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CERTIFICATION
This course is CPD Certified with each day equivalent to 6.5 hours of CPD
Duration : 2 days
Handling Customer Complaints Effectively for Great Customer Satisfaction and Great Results
WHO SHOULD ATTEND?
All employees in the organization who are in daily contact with customers either face-to-face or over the telephone that want to elevate their basic customer complaint management competency so that they are able to handle customer complaints with confidence and assurance and get the very best results from their leadership, teams and colleagues in pursuit of maximum growth and the organization’s goals.
COURSE DESCRIPTION
Effective customer complaint management is a critical activity in any organization that strives to deliver great customer satisfaction and differentiate its service from its competition. Most people don’t bother to complain but when they do and if they feel their complaint is not being dealt with properly they will simply take their custom elsewhere. Being able to listen, respond to and handle customer complaints in a positive manner will increase customer satisfaction, improve relationships at work, increase your customer retention and encourage new customers to buy. Handling customer complaints properly is an important step in creating long-term customer loyalty. Mastery of the customer satisfaction process builds personal as well as business value and drives business growth.
Customer Complaint Management is a proven, practical and fun approach to customer complaint management that covers the fundamentals of the customer complaint process. This program is designed to show you how to make the most of complaints, and how to deal with negative feedback in a positive way. The program takes a holistic view of customer complaint management from the customer’s perspective and introduces the delegate to the knowledge, skills and attitude required to behave effectively and confidently handle customer complaints for great results.
The program is well researched, knowledge-based and designed with the individual learner at the centre of the learning process which means that the course is extremely interactive and practical.
COURSE OBJECTIVES
By the end of this course delegates will be able to:
✓ Determine customer complaints
✓ Determine your customers’ expectations are so that you can help solve their problem
✓ Determine the customer complaint management process
✓ Determine how to defuse customer anger and build rapport
✓ Determine how to maintain professionalism under pressure
✓ Develop key customer complaint management skills
✓ Identify how to communicate with confidence and assurance
✓ Recognize how to monitor and review the complaint handling process
✓ Practice key skills and techniques before returning to work
✓ Produce drive to self-develop in customer compliant management
✓ Produce positive impact on the overall performance of each delegate and the organization
DAY 1 • CUSTOMER COMPLAINT MANAGEMENT FUNDAMENTALS
Complaint – Your Customer is Your Final Inspector!
Customer Complaint Management
(Case study examples discussed on the day)
Customer Complaint Management Process
Individual Style
Complete a self-assessment questionnaire. Result establishes the individual’s major strengths and weaknesses in handling customer complaints that will be used later as a basis to set a personal improvement goal.
Roles and Responsibilities
Defusing Anger and Building Rapport (Key Skills)
Regulation (Control)
DAY 2 • HANDLING CUSTOMER COMPLAINTS – PRACTICE MAKES PERFECT
Delegates will be paired and asked to review and role play a customer complaint scenario (individual scenarios to be given on the day); each pair is given 10- 15 minutes to debate and then role plays the customer (buyer) and seller positions described in the scenario given, with delegates switching between the two roles for practice and insight. Each pair is then given a further 5 minutes to their role-play their scenario to the group; these sessions will be filmed for their record. The class will then open up a 10 minute discussion that critiques the delivery against the individual aspects of the Handling Customer Complaint Checklist offered earlier in the program. To assist this process each member of the audience will be given a Checklist, which will be used to record any comments against each aspect of the role play; the original sheets will be collected and later given to each delegate presenter along with a copy of the video for their review and self-development.
Objectives
Key Learning Review
IN ADVANCE
Each delegate will be asked to complete a pre-course questionnaire to determine their individual learning objectives. These will be used by the trainer to give on track training that is focused on the individual learner attending.
ON-TRACK FOR GROWTH
The individual leaves this program with a Personal Action Plan to encourage immediate transfer of training to the job.
REGISTER FOR THIS COURSE
To register for this course please review the grey box above. If no public course is listed or the location and dates shown don’t suit you then please request a proposal for this course either as a public training course or if you have 6 delegates or more as an in-company training course by clicking on Request a Proposal.