Building Your Personal Brand

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Building Your Personal Brand

Simon Wallace | 12th September 2017

Ignoring your personal brand is irresponsible as your brand plays a significant role in making or breaking your success!

First impressions count as does repeated impression.

In the eyes of others your impression defines who you are. Your behaviour should change behaviour for good rather than bad. Role model those principles that you have decided make up your brand so that people can identify with you, start to trust you and follow your lead and match your good behaviour. Misbehaviour is not good for building your personal brand.

Brand development, whether personal, organisation or product, takes a long time, requires careful thought and management. This process can be challenging, fragile and can be lost at the drop of a hat!

Shape and re-shape your brand as you like.

If your brand is broken you can fix it but this requires self-leadership action, discipline and patience.

This self-leadership development journey requires self-awareness, readiness, a planned (or unplanned) trigger event and then rigorous self-regulation to ensure that you deliver a brand for yourself that makes you proud.

Looking to build (or rebuild) your brand?

My advice to anyone looking to build (or rebuild) their personal brand is to first look inside, be true to yourself, be clear about what you want to do and where you want to go (your focus). Once this is in place, identify key principles and behaviours that define what is acceptable to you and what is not. Create an environment around you that supports these values, then effectively communicate and practice what you preach.

Identify a mentor that can help you move forward and continually challenge you to improve. Identify role models for inspiration and learn from them what works and what does not. Also, share your concerns and dreams with those you trust and respect – you may be surprised who offers a helping hand.

In life you generally get what you deserve and get out what you put in.

Who and what are you saying about yourself?

What is your Personal Brand?

About the Author

Simon Wallace is founder of The Whole Thing Group and passionate about performance improvement. Creative entrepreneur and trusted advisor to some great companies that are achieving great things.

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